Winklevoss Twins, Swish DJ Alesso, and 76ers owner Michael Rubin debut digital artworks alongside an all-star celebrity line-up. The non-fungible tokens (NFTs) are a collection of NFTs distributed by the art collective Ethernity.
Ethernity Provides a Way for Stars to Support Philanthropic Causes
A star-studded line-up of celebrities and influential figures has launched its first collection of non-fungible tokens (NFTs) as part of the celebrity art collective Ethernity, a new NFT project that sells digital artwork endorsed by well-known public figures in the areas of film, TV, music, sports, and cryptocurrency.
A token represents each piece of digital artwork featured in the Ethernity collection created by renowned artists. A portion of the funds raised from each sale will be donated to charitable causes. Endorsed by celebrities and created by artists, Ethernity provides a way for stars to support philanthropic causes while participating in events that are close to their hearts.
— Ethernity Chain (@EthernityChain) February 10, 2021
Ethernity has approached digital artists such as Mad Dog Jones and Esteban Diacono to create collectible NFTs that are unique for each celebrity. Some of the stars endorsing artwork that will feature in Ethernity’s debut collection include:
- The Winklevoss twins, cofounders of the cryptocurrency exchange, Gemini
- Christian Vieri and Paolo Maldini, former professional soccer players
- Michael Rubin, owner of the Philadelphia 76ers
- Swedish DJ Alesso
- Belgian DJs Dimitri Vegas and Like Mike
In addition to creating digital art pieces, Ethernity is currently exploring opportunities related to bespoke trading card tokens. The Vintage Card Collection will be kickstarted by 76ers owner Michael Rubin, who’s previously raised over $60m via his All in Challenge. Basketball and NFTs are already synonymous thanks to the success of NBA Top Shot, which has generated over $31m in sales by tokenizing memorable in-game moments.
The announcement of the Ethernity project highlights the growing interest in NFTs. It follows similar reports from high-profile names, including Linkin Park’s co-founder Mike Shinoda and Jehan Chu, co-founder and managing partner of the Blockchain and investment trading firm Kinetic. Shinoda recently auctioned his first NFT, raising over $30,000 for charity. Echoing this interest, Chu has been an active participant in the NFT space, previously stating he believes
NFTs will transform not only art but also business, finance, society, and culture.
Mainstream interest in NFTs continues to grow, given anyone with access to a digital wallet can purchase them. $8.6 million of digital artwork was sold in December alone, including a piece of Bitcoin artwork that sold for $130,000 at Christie’s Auction House.
Do you think that NFTs will forever change charity or is this just a passing fad? Let us know in the comments section below.